Digital products · idea 10 of 52
Build a small paid plugin for software you use daily
The gap you keep working around in Figma, WordPress or Shopify is a gap for thousands of others. A plugin that closes it sells itself in the marketplace.
- Who pays you
- Users pay you a one-time or annual fee through the platform's marketplace or your own checkout. The platform may take a percentage. You handle updates and support.
- Outcomes
- 0 receipts. Nobody's reported back on this one yet. Receipts open when accounts launch.
How it works
Every big platform with a plugin ecosystem has thousands of users hitting the same small annoyance. If you're already a user and a programmer, you notice it first. You build the smallest thing that fixes it, list it in the marketplace with a clear name and a thirty-second video, and price it at what a professional would pay to stop being annoyed. Marketplaces bring the search traffic; reviews and updates keep it selling.
What it actually takes
- Programming ability in the platform's language and familiarity with its plugin API.
- Being a daily user, so you know which annoyance is real and shared.
- A support habit: answer every message, fix every bug, publish a changelog.
- A name people would search for. "Bulk rename layers" outsells anything clever.
Where it goes wrong
- Building something big. The first plugin should do one thing, take a few weeks, and ship.
- The platform ships your feature natively. It happens. Ship fast, price fairly, move on.
- Ignoring support. Marketplaces rank by reviews; unanswered reviews kill listings.
- Free-only ecosystems. Some platforms' users won't pay. Check whether paid plugins actually sell there before you start.
Published 17 Aug 2026